Dictionary
A
Banner Ads: Combine high quality animations with user interaction and within a browser, banner ads come in many different dimensions. Banners can be designed in Jpeg, GIF, or Flash.
Billboard: An advertisement used to market a company through the local and international markets. With a internet billboard a consumer a promote their products and services with vivid color images and text. As like a freeway billboard, a internet billboard will be posted on a web page when the consumer (company) has purchased the rights to advertise a billboard sign (web graphic).
Bit: (binary digit) the smallest unit of measuring information on the computer. A single Bit can only hold two values 0 and 1, by combining Bits together you can get more information.
Black and White Proof: A laser print for the customer to review their job, usually in text form.
Bleed: When an image extends off all four sides of the design. Mostly commonly a bleed will extend 1/4" on all edges of the design.
Border: The area between the image and the edge of a design. Similar to a picture frame.
Brand: A brand is a kind of promise. It is a set of fundamental principles as understood by anyone who comes into contact with a company. A brand is an organization's "reason for being" and how that "reason" is expressed through its various communications media to its key audiences, including customers, shareholders, employees and analysts. A brand can also describe these same attributes for a company's products, services and initiatives.
Browser: A program that locates websites and interprets text, graphics, sound and video. It allows the user to view websites and navigate from one to another. (Example: Netscape and Internet Explorer are the two most popular browsers)
Bulk-Rate: The process of preparing & sorting mail to qualify for reduced postage rates. The lowest postage rates are available if you sort and automate the addresses on your mailing list. Bulk-Rate postage is lower than First-Class, however Bulk-Rate has a longer delivery time.
Business Forms: Business forms and other administrative materials are important components
for a compnay when creating a professional look-and-feel (brand).
Byte: A measurement of digital data capable of holding a single charter. A computer reads a byte as one unit or 8 bits. Larger amounts of memory are found in kilobytes, megabytes or gigabytes.
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Camera Ready: A layout that is created by a client and submitted as one hundred percent black ink on white paper it is and printed as is. Usually contains text and logos in finished form.
CASS: (Coding Accuracy Support System) A service offered to improve the accuracy of address matching. CASS software will diagnose and correct any problems to ensure delivery point is correct.
CD-ROM: (compact disc ready only memory) A format for recording, storing and retrieving digital information such as graphics, software applications, sound and video. Capacity is 650 megabytes.
CGI: Common Gateway Interface, a specification for transferring information between a World Wide Web server and a CGI program. A CGI program is any program designed to accept and return data that conforms to the CGI specification. The program could be written in any programming language, including C, Perl, Java, or Visual Basic.
Cheshire Labels: a standard label format is printed on (blank) standard 11x14-7/8 computer paper, 4-across. The label size is 1 x 3.4 with no gutter.
Choke: A choke indicates that the background is spreading slightly into the background. A choke occurs when a negative value is applied to the foreground object. The foreground object prints all full size. The knockout on the background plate, however, is reduced.
CMYK: (Cyan, Magenta, Yellow, Black) the standard color model used in the printing process. It is often called four color printing. [Example Illustration]
Color Bar: A tool used to judge color accuracy of an image when shooting film for output.
Color Correction: Adjusting an image to improve overall color.
Color Palette: Color can signal a brand even before words and images do. A color palette
is one that reflects the personality of the company and differentiates them from other competitors.. Consistent use of our corporate color and expanded color palette reinforce personality attributes associated with our brand. To maintain a visually balanced relationship, color should be applied
consistently to all logos, and other branded items (i.e. give-a-ways, stationary, website, etc).
Color Proof: A close representation of how the finished design will look.
Color Separations: The process of separating CMYK into film layers, each layer is than printed separately one on top of the other to give the impression of full color.
Confirming your order: We send a "Job Start" e-mail notifying you that we have received your necessary materials (images, text or digital files and payment) and have started production.
Content Management System: Also known as CMS. A content management system (CMS) is software that keeps track of every piece of content on your Web site, much like your local public library keeps track of books and stores them. Content can be simple text, photos, music, video, documents, or just about anything you can think of. A major advantage of using a CMS is that it requires almost no technical skill or knowledge to manage. Since the CMS manages all your content, you don't have to.
Continuous Tone: An unlimited range of color and shades of grays. Contrast: An image with light tones (highlights) and dark tones (shadows).
Cookie: A message is given to a web browser then stored as a text file called cookie.txt. These files contain information to identify you as the user.
Copy: Your message, including words, sentences and paragraphs that appear on the layout.
Crop: To trim or remove unwanted portions from the image in order to make it the proper proportion to thelLayout.
Crop Guide: A tool used to show how an image may be cropped in proportion to our layout.
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D
DAT Tapes: Digital Audio Tape.A kind of magnetic tape originally designed for audio format, now also used in computers to back up data.DAT cassettes are about the size of audio cassettes, and can store up to 12GB.
Digital Media: Usually refers to electronic media that work on digital codes. Today, computing is primarily based on the binary numeral system. In this case digital refers to the discreet states of "0" and "1" for representing arbitrary data. Computers are machines that (usually) interpret binary digital data as information and thus represent the predominating class of digital information processing machines. Digital media ("Formats for presenting information" according to Wiktionary:Media) like digital audio, digital video and other digital "content" can be created, referred to and distributed via digital information processing machines. Digital media represents a profound change from previous (analog) media.
Digital Order: Jobs created by our Client using the "Make A Request " section then submits us files via a disk, mail, or the Internet.
Dither: This is an intentionally applied form of noise, used to randomize quantization error, thereby preventing large-scale patterns such as contouring that are more objectionable than uncorrelated noise. Dither is routinely used in processing of both digital audio and digital video data, and is often one of the last stages of audio production to compact disc.
Direct-to-Plate: This is a process where no film is used. A job will go direct to plate and then print eliminating an extra step, producing better quality.
Dot Pattern: A series of dots that make up a printed image.
DPI: (Dots Per Inch) A measurement of how many dots can fit into one inch. The higher the amount of dots the sharper the image will be.
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E
E-Mail: (Electronic Mail) Transmission of messages over the internet to a person or group.
EM: An em is a unit of measurement in the field of typography. The unit is defined in the terms of a specific typeface, and thus varies in length. One em is sometimes said to be equal to the width of a capital "M" in a particular typeface, as the 'M' was commonly cast the full-width of the square "blocks", or "em-quads" (also "mutton-quads"), which are used in printing presses.
Encryption: Encryption is away to enhance the security of a message or file by scrambling the contents so that it can be read only by someone who has the appropriate encryption key to unscramble it. For example, if you purchase something on the Internet, the information for the transaction (such as your address, phone number, and credit card number) is usually encrypted to help keep it safe. Use encryption when you want a strong level of protection for your information.
EPS: (Encapsulated Postscript File) A file format that transfers easily between computer systems. This format is often used for high-resolution images that will be added to another document. (Example: Illustrator is a commonly known eps format)
Exposure: The amount of time film is exposed to a light source.
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F
"F" Stop: The measurement of light able to pass through the photographic lens.
FAQ: (Frequently Asked Questions) Answers to the most common questions asked. A company will usually post them on their website or have literature available. Click to review Exclusive Image's
FAQs.
Fax-Back: An automated system used by compnaies to fax forms and documents to the client's fax machine.
File Extensions: These are simply the types of files you save. (example: bestcustomerlist.txt or bestcustomerlist.asc...) You can save list files from a number of different programs such as Microsoft Word, Excel, ACT, etc. Below are the most common extensions used for mailing lists:
.ASC: (File Extension Definition) ASCII text file.
.CSV: (File Extension Definition) Comma delimited.
.DBF: (File Extension Definition) Database File - dBASE.
.TXT: (File Extension Definition) ASCII text file.
» Learn More
File Format: Each different type of file has a different file format. A file format specifies how information is organized. (Example: EPS, TIFF, PDF, and formats for mailing list files such as .txt, .asc, .csv, .dbf)
Frontside: In most instances this is the image and color-coated side of the design.
FTP: (File Transfer Protocol) An FTP Client is software that is designed to transfer files back-and-forth between two computers over the Internet. It needs to be installed on your computer and can only be used with a live connection to the Internet. Most FTP client software packages use a two-pane design. The pane on the left displays the files on your computer (Local) and the pane on the right displays the files on your Register.com data backup account (Remote).
File transfers are as easy as dragging-and-dropping files from your computer into the Remote area of the FTP tool or by highlighting a file and clicking one of the direction arrows located between the panes.
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G
Gang Printing: describes a printing method in which multiple printing projects are placed on a common printing sheet in an effort to reduce printing costs and paper waste. Gang runs are generally used with sheet fed printing presses and CMYK process color jobs which require four separate plates which are loaded in the press. It takes up to 250 sheets for a "make ready" which is the process of getting the plates inked up and the ink levels set correctly.
Gigabyte (GB): A measurement of data capable of holding 1,024 megabytes. Gigabytes are used to store very large amounts of information.
Graphic Design : Is the applied art of selecting, creating and arranging marks on a surface to communicate a message. These marks may be letterforms (Typography) or of other media such as drawing or photography.
It encompasses the creative work done in many media, such as print, digital media, motion pictures, animation, product design, packaging, and information signs. Graphic design as a practice can be traced back to the origin of the written word, but only in the late 19th century did it become identified as a separate discipline.
Grayscale: 256 levels of gray-from black to white.
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H
Halftone: Black and white dots that vary in pattern to simulate shades of gray in an image.
HD: High Definition usually offers two sizes of HD. These files originate from either HD capable cameras or computers. The 1280x720 size is commonly called 720p, the p designating that the picture is displayed as a progressive scan, as opposed to interlaced. This size is never interlaced. The 1920x1080 is often interlaced, especially when camera generated. When a 1080 clip is generated by a computer, it is almost always non-interlaced.
Where possible, we offer our HD clips in their original uploaded form; therefore they may be compressed with an HDV or DVCPro HD codec, both of which are non square pixel formats. Most contemporary video editing software will interpret these codecs correctly and display them in their proper size and proportions. They may also be compressed with Motion JPEG or Photo JPG, which are very large files, and are displayed as square pixels. This is most common in files generated by computer, such as animations.
If you have an HD television made in the last couple of years, it will likely be able to play both 1280x720 and 1920x1080 sizes.
Headline: A Headline is a sentence or words chosen to sit on the front of the postcard. It can be on top of a border or the image on the front of the card.
High-Res: The resolution (Res) of an image indicates the number of dots per inch (dpi). High resolution is usually anywhere from 300 dpi to 2,500dpi.
Homepage: The main page of a website. It serves as a website's introduction, starting point and guide. Homepage is also referred to by professionals as the index page.
HTML: (Hyper Text Markup Language) The language used to create documents on the World Wide Web. When you use a browser, everything from text to graphics is interpreted into HTML commands.
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I
Image: Graphics or photos that represent the front of a design.
Inkjet: A type of printer that works by spraying ionized ink at a sheet of paper. Ink-jet printers are capable of producing high quality print resolutions up to 300 dots per inch. Newer models offer even higher resolutions.
Internet: The Internet is a global network in which millions of computers are connected.
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J
JPEG: (Joint Photographic Experts Group) A file format used for color images. It retains a higher degree of color and files are smaller. Unfortunately, the more you compress a JPEG file the more detail and color is lost.
Justification: In typesetting, justification is the setting of text or images within a column or "measure" to align along both the left and right margin. Text that is set into equal length lines and aligned along both the left and right margins is said to be "justified".
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K
Keyline: A thin outline or rule.
Kerning: In typography, kerning is the process of adjusting letter spacing in a proportional font. In a well-kerned font, the two-dimensional blank spaces between each pair of letters all have similar area. (Example: A simple proportional font will specify the right and left boundaries, called sidebearings, of each glyph. However, depending on the adjacent letter, the space may be reduced (and occasionally increased) to improve the overall appearance of the text. For example, A and V can be placed closer together so that the top left of the V is directly above the bottom right of the A).
Kilobyte (KB): A measurement of data equal to 1,024 bytes. Kilobytes are used to store smaller amounts of information.
Knockout: A knockout is the empty space on a background plate that mirrors the shape of the foreground object. The default is to knock out, or cut out, and overlapping when one element is placed on top of another. A knockout may be referred to as "kiss-fit."
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L
Laser Printer: A type of printer that utilizes a laser beam to produce an image on a drum. One of the chief characteristics of laser printers is their resolution -- how many dots per inch (dpi) they lay down. The available resolutions range from 300 dpi at the low end to 1,200 dpi at the high end. By comparison, offset printing usually prints at 1,200 or 2,400 dpi.
Layout/Final Approval: Final proof will be sent mail and/or email. This is your opportunity to review the entire order, from payment & job specifications to image placement and the typesetting of the job.
Library & Directory: Similar to the yellow pages, currently a library and directory index over 8800 libraries and library-related Web sites in 130 countries. A library and directory contains no ads, and is not built from a database that will only allow you to view one listing at a time.
Line Art: Black and white artwork that does not contain any halftone screens.
Line Length: Is a typographic measurement usually in inches, or picas and points, that represents the distance created by the physical number of words and characters on a single line of text. A block of text, usually in the form of a paragraph, has a maximum line length that fits a determined design.
Line Leading: In Typography, leading refers to the amount of added vertical spacing between lines of type. When type was set by hand for printing presses, printers placed slugs—strips of lead of various thicknesses—between lines of type to add space. In HTML and JavaScript, leading is referred to and implemented by the line-height attribute and the lineHeight property, respectively. Leading may sometimes be confused with kerning, which refers to the horizontal spacing between letters or characters.
Line Screen (lpi): The number of dot lines created per inch.
Login: The process of entering a username and password to gain access to a website or control information on a website.
Low-Res: The resolution of an image indicates the number of dots per inch (dpi). Low resolution is usually anywhere from 72 dpi to 250 dpi.
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M
Mask: This is a process used to delete unwanted areas of an image while maintaining its shape.
Megabyte (MB): A measurement of data equal to 1,024 kilobytes. Megabytes are used to store large amounts of information.
Moire': An undesirable result in an image when a texture or screen is placed one on top of another. The image will appear fuzzy or wavy.
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N
Negative: A reverse of an image created when processing film. Dark areas will appear light and light areas will appear dark.
Network: A group of two or more computers linked together sharing data from the same source.
NTSC: This is the standard for SD television monitors in North America, Japan, South Korea, and parts of South America as well. It features a frame size of 720x480 or 720x486, and a frame rate of 29.97 frames per second. The pixels are non-square, since the format was designed before the advent of the personal computer.
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O
Offset Lithography: Also called Offset Printing it is a process in printing where ink is spread on a plate then transferred to paper by using a blanket and pressing down.
Overprint: Printing the entire foreground and background objects on their plates is called an overprint. Ink is transparent, so when you overprint, the background will show through - resulting in a color you may not have wanted.
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P
PAL: This is featured in Europe, Africa, South America, Australia, and much of Asia. For simplicity, we have lumped another standard called SECAM in with PAL – they are pretty compatible, at least as far as digital video is concerned.
PAL (SECAM) features a frame size of 720x576 pixels, and a frame rate of 25 frames per second. The pixels are also non-square, but in a different orientation than NTSC.
PDF: (Portable Document Format) A popular way of formatting documents so they can be viewed and printed on multiple platforms the way you intended. You use Adobe Acrobat Reader to view a PDF.
Pica: (pronounced "PIE-kuh", IPA /'paɪkə/) is a unit of measure traditionally used to measure the size of blocks of type, margins, and other macroscopic elements of page layout. It is equal to 12 points.
Pixel: (Picture Element) An image displayed on a computer is made up of lots of dots called pixels. A number of pixels displayed is referred to as the image's resolution.
Plates: A metal sheet of coated material that transfers ink from the printing press to paper.
Pop-up Ads: Display in a new browser window. These windows vary in shapes and sizes, typically in a scaled-down browser window with only the Close, Minimize and Maximize commands.
Positive: The end result of film once it has been exposed. The image contains dark and light values as well as color (Example: a 35mm slide is a positive)
PostScript: Is a page description language and programming language used primarily in the electronic and desktop publishing areas. This language is used for printing, meaning it treats fonts, images and graphics as geometrical objects and stores it into one document.
Preflight: Exclusive Image will examine your digital file through a process that finds potential problems. We will contact you, and may ask you to resubmit your file or sign a waiver.
Presort First Class Mail: The process of preparing & sorting mail to qualify for reduced postage rates. The lowest First-Class postage rates are available if you sort and automate the addresses on your mailing lists.
Primary Colors: Are made up of red, green & blue - Additive Primaries (which create white light) and cyan, magenta, yellow, & black - subtrative Colors (which are used for printing)
Process Colors: Overlapping dots of Cyan, Magenta, Yellow and Black (CMYK) to simulate a large number of different colors.
Program: (See also Application) A program is a organized list of instructions, that causes a computer to behave in a predetermined manner. With-out programs, a computer is useless.
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Q
Quotation Mark: Also called quotes or inverted commas, are punctuation marks used in pairs to set off speech, a quotation, or a phrase. The pair consists of an opening quotation mark and a closing quotation mark, which may or may not be the same character.
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R
Raster: Graphics composed of pixels on a bitmap, allowing for solid colored objects and graphics as we know them.
Resolution: The number of pixels that can fit into one inch determines the sharpness and quality of an image. This is the image's resolution (Example: 72 dpi is low-res, 355 dpi is high-res). Most printers ask for a resolution of 300dpi.
Image size information and Size in MB vs. Print size at 300dpi
- Low - On-screen or web use
- Medium - On-screen and web use or quarter page
- High - Half to full-page 5 x 7" inches to 8.5 x 11" use at 300ppi
- Ultra-High - Full page to double page or posters and larger prints Approximately 8.5 x 11" to 11 x 17" at 300ppi
- 640 KB - approx. 640 x 480 pixels; 8.9" x 6.7" at 72 ppi
- 2 MB - approx. 1024 x 1280 pixels; 14.2" x 17.8" at 72 ppi
- 14 MB - approx. 1700 x 2550 pixels; 5.7" x 8.5" at 300 ppi
- 32 MB - approx. 2800 x 4200 pixels; 9.3" x 14" at 300 ppi
- 50 MB - approx 3400 x 5100 pixels; 11" x 17" at 300 dpi
Resubmit: To submit materials for a current job over again. You may be asked to resubmit, if you have missing or incorrect files.
RGB: (Red, Green, Blue) When mixed together these colors create a white light. (Example: televisions and computers display color in RGB.) [Example Illustration]
Rich Banner: Uses technologies such as HTML, Flash and Java with a default dimensions of 468x60 pixels. This banner has the ability to audio and video content after the user click on the banner ad.
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S
Sans-Serif: In typography, a sans-serif or sans serif typeface is one that does not have the small features called "serifs" at the end of strokes. The term comes from the French word sans (meaning "without"), so the term literally means "without serifs."
Sans-serif fonts are typically suited for headlines but not for body text. Serifs help guide the eye along the line; the lack of serifs makes sans-serif fonts harder to read in large blocks of text. When read on a computer monitor, however, pixelation makes sans-serif fonts look cleaner than serif fonts, leading to their widespread use for body text on-screen.
Before the term “sans-serif” became standard in English typography, a number of other terms had been used. One of these outmoded terms for sans serif is gothic, which is still used in Japanese typography and sometimes seen in font names like “New Century Gothic”.
Sans-serif fonts are sometimes, especially in older books, used as a device for emphasis, due to their typically blacker type color.
Scanner: A machine that will convert an image into a screened pattern to be read by a computer.
Screen Printing : Consists of three elements: the screen which is the image carrier; the squeegee; and ink. The screen printing process uses a porous mesh stretched tightly over a frame made of wood or metal. Proper tension is essential to accurate color registration. The mesh is made of porous fabric or stainless steel mesh. A stencil is produced on the screen either manually or photochemically. The stencil defines the image to be printed in other printing technologies this would be referred to as the image plate.
Score and Fold: To make an indent in paper. This step is necessary when folding cards.
SCSI: (Small Computer Systems Interface) Pronounced "scuzzy," provides a faster data transmission than standard devices. A SCSI is used to attach any externals to a computer. (Examples: printers, disk drives, display monitors, keyboards, storage devices, scanner, and mice.)
SEO: Also refered to as Search engine optimization. is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Typically, the higher a site's "page rank" (i.e, the earlier it comes in the search results list), the more visitors it will receive from the search engine. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.
Serif: In typography, serifs are the structural details on the end of strokes that make up letters and symbols. A serif font (or seriffed font) has these features. A typeface (font) without serifs is called sans-serif (from French sans: "without"). Some typography sources refer to sans-serif typefaces as grotesque (or in German, grotesk) or gothic, and serif typefaces as roman; however, these terms no longer appear to be in widespread use.
Sketch/ Mockup: A rough drawing by the client to represent the Postcard layout and design.
Soy Based Ink: Soy inks are a great advancement in the print industry. Soy inks contain non-toxic soybean oil, the same oil which is used in cooking oils. Soy based inks are safe and environmentally friendly because of its simple compound compared to petroleum–based inks.
Using a simple process to make the ink, it consumes very little energy and makes it very efficient. Soy inks are naturally low in VOCs (volatile organic compounds, chemical compounds that evaporate and react to sunlight) and its usage can reduce emissions causing air pollution.
Split Run: An order with the same front side but may have two or more different backsides.
Spot Color: In offset printing, a spot color is any color generated by an ink (pure or mixed) that is printed using a single run.The widely-spread offset printing process is composed of four spot colors: Cyan, Magenta, Yellow and Key (black) commonly referred to as CMYK. More advanced processes involve the use of six spot colors (hexachromatic process), which add Orange and Green to the process (termed CMYKOG). The two additional spot colors are added to compensate for the inefficient reproduction of faint tints using CMYK colors only. However, offset technicians around the world use the term spot color to mean any color generated by a non-standard offset ink; such as metallic, fluorescent, spot varnish, or custom hand-mixed inks.
Spread: A spread indicates a foreground object spreading slightly into the background. A spread occurs when a positive trapping value is applied to the foreground object. The knockout on the background plate is the size of the object. The size of the foreground object is increased by the amount of trap.
Standard Mail: The process of preparing & sorting mail to qualify for reduced postage rates. The lowest postage rates are available if you sort and automate the addresses on your mailing list. Standard Mail postage is lower than First-Class, however Standard Mail has a longer delivery time. Note: Standard Mail is not less expensive than First-Class for our Standard size postcard.
Storefront: All the data is stored in a single database and all options are selected from the same menu system. Multi-site communications and database systems allows moving of data between multiple store locations while keeping the databases at sync.
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T
Tab Delimited: Having tabs as separators between data elements. For example, in a database or spreadsheet, the tab key can be used to move from one field or cell to the next. The file is tab-delimited (even though the user also has the option to use the mouse to move around). The data from one of these files can be exported into a tab delimited text file.
Tading Post: The purpose of a trading post is to offer a centeral page for people to submitted items for trade. Ebay is an example of a trading post.
Thermography: A raised printing process that involves dusting powder on ink and heating to make the lettering rise.
TIFF: (Tagged Image File Format) A TIFF is the most widely supported file format for storing images on a computer. It can handle a range from one bit to 24 bits of photographic image color with equal ease. A TIFF can be black and white, grayscale or color.
Tracking: In typography, tracking is the process of uniformly increasing or decreasing the space between all glyphs (letters) in a block of text. Tracking is sometimes called character spacing or letter spacing, especially in reference to computer typesetting.
It is the commonly confused with kerning, but these are two separate concepts. A related concept is that of word spacing, which uniformly increases or decreases the space between words.
Trapping: Trapping compensates for situations when color plates are misaligned on a printing press. When plates are misaligned, or misregistered, gaps can occur between two abutting colors. In trapping, one color is extended so that it slightly overlaps the adjoining color; this prevents unprinted paper gaps from showing.
Typography: (from the Greek words typos = form and graphein = to write) is the art and technique of setting written subject matter in type using a combination of typeface styles, point sizes, line lengths, line leading, character spacing, and word spacing to produce typeset artwork in physical or digital form. Typography also referred to as a font, font family, or type, is another element which can communicate a companies brand. While differences in typographic styles may be subtle, keeping with a consistent font will help visually communicate a brand and help to create a coherent look across our communications.
Typesetting: To layout words, text and logos on a design for printing.
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U
URL: (Uniform Resource Locator) The Internet's equivalent to an address. It is the global address of documents and other resources on the World Wide Web.
USB: Universal Serial Bus is a serial bus standard to interface devices. It was designed for computers such as PCs and the Apple Macintosh, but its popularity has prompted it to also become commonplace on video game consoles, PDAs, portable dvd and media players, cellphones; and even devices such as televisions, home stereo equipment (e.g., mp3 players), car stereos and portable memory devices.
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V
Vector Images: Object-oriented graphics of defined curves and line segments; these are resolution independent and can be stretched or resized. (Example: An Illustrator EPS is a Vector Image)
Video Banner: Ads show streaming audio and video within banners and e-mail campaigns without any plug-ins.
VPN: A virtual private network (VPN) is a computer network in which some of the links between nodes are carried by open connections or virtual circuits in some larger network (e.g., the Internet) instead of by physical wires. One common application is secure communications through the public Internet, but a VPN need not have explicit security features, such as authentication or content encryption.
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W
Webmercails: Are ads which combine the look of TV quality commercials with interactivity. These ads can play within the web page or between pages on a web site; in the main browser window or in the pop-up; full screen or part screen.
White Sapce : In drawing, painting and sculpture white space is generally known as negative space. The term arrises from graphic design practice, where printing processes generally use white paper - it is that portion of a page left un-marked: the space between graphics, margins, gutters, space between columns, space between lines of type or figures and objects drawn or depicted.
White space should not be considered meerly 'blank' space - it is an important element of design which enables the objects in it to exist at all, the balance between positive (or none-white) and the use of negative spaces is key to aesthetic composition.
World Wide Web: (WWW) A highly inter-connected network that allows you to get information from all over the world
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X
Y
Z
Zip: The ZIP file format is a popular data compression and archival format. A ZIP file contains one or more files that have been compressed, to reduce their file size, or stored as-is.
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REVISED: Monday, September 1, 2009
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