Case Study
Project Type
Website, Care and SEO
Industry
Nonprofit and Faith-Based

Websites for Ministries and Nonprofits

Nonprofit and church work

Small teams, tight budgets and a mission to carry. Across ministries, housing and foundation work, we build sites that staff can run themselves, keep them secure and current, and grow their search visibility without a big agency retainer.

The Client

Mission-driven organizations with small teams

We have built and supported sites for a homeless-outreach and recovery ministry, a faith-based housing nonprofit, a national foundation and a refugee job-training program, along with print and brand work for churches. The details differ, but the needs are very consistent.

A nonprofit website has to do several jobs at once. It has to take donations, promote events, tell a story people trust, and be updated by a handful of busy staff or volunteers. It also has to stay online and secure without anyone on the team being a web developer.

Street Life Ministries website

What we do for them

The same four pieces show up on almost every nonprofit and church project.

A site staff can run
  • WordPress builds with donation, event, gallery and contact forms already working
  • Clear editing for staff and volunteers, with us a message away when they want help
Donor and event support
  • Event and gala promotion, eNewsletters and year-end giving campaigns handled alongside the site
  • One team instead of separate vendors for each task
Care and security
  • Hosting, updates, backups and security monitoring included
  • Mobile speed improved as part of routine maintenance
Search visibility
  • A focused list of the searches that matter to the mission, tracked monthly
  • Content built around the questions supporters and people in need actually ask

Results

Real results from the clients below, reported as measured.

3x
Growth in Google search visits to Aslan Housing Foundation over a year, confirmed by two separate data sources
Page 1, Top 5
Where Aslan's pastoral housing page ranks in Google, and the site's top non-branded page
327
Pages in the Einhorn Collaborative redesign, kept running on a long-term care plan
1
Team handling Street Life Ministries' website, events, newsletters, giving campaigns and SEO

What the numbers do and do not show

The Aslan growth happened before any paid SEO program began, so it shows what a well-built site can do rather than what a retainer did. At Street Life Ministries, search visibility has held steady while the program builds, and the focused local searches have not reached page 1 yet. We would rather tell you that than hide it. Nonprofit SEO is a patient, compounding effort, and the same honesty shapes how we plan it with you.

How the work usually unfolds

A typical nonprofit engagement.

01

Launch

A secure, mobile-friendly site goes live with donations, events and forms working from day one.

02

Month 1

Care plan begins with updates, backups, security monitoring and tracking of the actions that matter.

03

Months 2 to 6

Event, newsletter and giving campaigns run through the site, and a focused SEO plan builds around the mission.

04

Ongoing

Monthly reporting shows what moved, and we adjust to the next fundraising season.

Running a ministry or nonprofit site?