A short estimate request
Only the questions you need to quote the job, so a homeowner finishes the form instead of calling the next roofer.
Built for roofing contractors
Roofing websites that bring in estimate requests.
Homeowners and property managers pick a roofer fast, often from a phone, often after a storm. We build roofing sites that make asking for an estimate easy and keep working years after launch. AB Roofing's site brought in 59 real leads in 12 months, with no SEO program behind it.
What the site has to do
What a roofing website needs to win the job.
A roofing visitor usually has a problem today. The site has to earn trust quickly and make the next step obvious.
A call-back option
Some people would rather talk. A separate call-back request catches visitors who won't fill out a full estimate form.
Trust up front
Licensing, photos of finished roofs and the area you serve, visible before anyone has to scroll.
An honest lead count
Contractor forms attract spam. We count genuine requests, not raw form submissions, so you know what the site actually brings in.
The project
AB Roofing, a Bay Area roofing contractor
AB Roofing is a residential and commercial roofing contractor in Redwood City, California. We created the brand identity, the website and supporting materials such as business cards and vehicle decals.
The brief was a site that could bring in estimate requests and calls on its own, without paid campaigns and without an SEO or maintenance retainer doing work behind the scenes.
The WordPress site launched in 2022. No SEO program or retainer has run on it since, so every result below comes from the original build.
Visit the live site ↗
What we built for AB Roofing
Separate ways to reach out, so each visitor can choose how much effort to spend.
Brand
- Logo and brand identity
- Business cards, vehicle decals and other marketing materials
Website
- WordPress site with three ways to reach out, including estimate requests, call-back requests and general service inquiries
- A dedicated thank-you page for each, so every request is tracked
Ongoing services
- None. No SEO engagement or maintenance retainer has run on this account since launch
Results for AB Roofing
Real leads from the 12 months ending September 2026, and traffic from the site's third year compared with its first.
59
Real estimate and call-back requests in 12 months, each one checked by hand
13 → 46
Real leads in the first six months of that year compared with the second six
+ 48%
Visitors in year three compared with year one
27%
Of year-three traffic came from Google search, with no SEO program
We read every form submission and removed spam, vendor pitches and repeats. Part of the jump between the two halves of the year is likely seasonal.
Read the full AB Roofing case study.
Questions
Roofing website questions.
What should a roofing company website include?
A short estimate request form, a call-back option for people who would rather talk, your phone number on every page, the services you offer (repairs, replacements, inspections, commercial work), the area you serve, and photos of finished jobs. Separate paths for an estimate and a call-back let each visitor reach out the way they prefer.
Can a roofing website bring in leads without ongoing SEO?
Yes, if it is built well. AB Roofing has had no SEO program or retainer since launch, and its site brought in 59 real estimate and call-back requests in a recent 12-month period, with 27% of traffic coming from Google search. See the AB Roofing website case study.
Why do roofing website forms get so much spam?
Contractor forms attract bots, SEO sellers and overpayment scams. When we reviewed a year of AB Roofing's form submissions by hand, about two in three were junk. Bot protection on every form and a real count of genuine leads are part of how we build and report on contractor sites.
How much does a roofing website cost?
It depends on the number of service and area pages and whether you add branding or SEO. See our website pricing for starting points, or send us your project for a quote.
