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Web Design Services for Small Business2024-06-04T21:45:58+00:00

Web Design Services for Small Business

The Basics

The standard services for small business web design.

Domain & Hosting Configuration

Setting up and managing the technical aspects of your website’s domain and hosting services.

Domain registration and hosting services are recurring subscriptions (yearly or monthly).

Domains need to be registered through a registrar. A domain is the actual URL or web address for your site. Ours is “ExclusiveImage.net”

An SSL certificate should be applied as soon as possible after domain assignment.

Hosting providers such as SiteGround, GoDaddy or WP Engine provide the physical resources to host your website. The quality of your hosting will have a direct effect on your site performance and how ease of management.

Often hosting providers will also have domain register services so you can register your domain and purchase your hosting through the same organization.

A backup scheme is of utmost importance in any hosting provider.

Also, activating a CDN(Content Delivery Network) is highly recommended for both speed and security benefits.

TIP: Hosting providers almost always have yearly deals around the holidays.

Website Design

The process of conceptualizing and creating the visual layout, interface, and overall aesthetic appeal of a website, including elements such as color schemes, typography, and graphic elements.

Website Build

The technical implementation of the website design, involving the coding and development work required to bring the design concept to life and create a functional website that users can interact with.

A website build will generally include the following:

  • Security measures.
  • Responsive design so your site works well on all screen sizes.
  • Speed optimization.
  • Conversion ready (design phase).
  • Analytics integration.

Website Re-Design

Updating and modernizing existing websites for improved aesthetics and usability.

Ongoing Maintenance

Providing regular updates and support to ensure the continued smooth operation of the website.

Basic SEO Configuration

Implementing fundamental techniques to enhance the website’s visibility and search engine rankings.

Analytics

Monitoring and analyzing website performance data to gain insights into visitor behavior and trends.

Privacy Policy

Establishing guidelines to protect user privacy and comply with data protection regulations on the website.

Things to know before your website build

Building a website is like putting up a roadside billboard. Just building it doesn’t make anyone look at your billboard or call the number on the sign.

Exclusive Image

CRO

Conversion Rate Optimization (CRO) is the process of optimizing your site experience based on visitor behavior to improve the probability of the visitor taking desired actions (conversions).

It’s getting people to call the number on the sign.
There are both related design principles at play here and a refined process of testing A and B scenarios.

CRO is arguably the first item you would want to develop on your site. SEO is a close second. Without attention to CRO visitors may be finding their way to your site, but there may be little hope of capturing their business.

SEO

Search Engine Optimization (SEO) is what brings traffic from the internet to your site. In the analogy above, think of SEO as what causes people to look at your billboard.

This is accomplished in two ways— Organic or paid.

Marketing

Marketing is a broad category that could arguably include CRO and SEO.

Marketing for web is like setting up a detour sign that diverts even more traffic down your street, posting smaller signs on other streets pointing the way to your billboard, or papering parked cars and homes with flyer sized call to actions.

For your website, there are many methods but two prominent options are to maintain an e-mail newsletter and/or pay for advertisements.

If you have questions prior to your build or what makes sense for your business, let’s talk it through. No obligation.

What kind of website do I need?

From coded from scratch sites to AI prompt constructed sites— Allow me to share the options and recommend a standard for small business owners.

There are 4 primary methods to build a website

  • 1

    Code from scratch

  • 2

    A visual design tool

  • 3

    A content management system(CMS)

  • 4

    Ai prompt builder

Recommendation

The vast majority of small businesses we work with(and across the ENTIRE world) build their sites using a CMS like WordPress, Wix, or SquareSpace.

Code from scratch

Building a website from scratch involves creating a website entirely from the ground up. This method typically involves coding HTML, CSS, and JavaScript to design and develop each aspect of the website.

However, this term has gotten watered down over time due to the fact there are myriad coding libraries and frameworks out there that are very commonly used to augment the “from scratch” idea.

Suffice to say, this is the most time-intensive(and costly) method of website building but can produce some of the most unique and complex websites.

Visual Design Tools

  • WebFlow
  • AdobeXD
  • Figma

CMS

Advanced 

  • Contentful
  • Drupal

Mid-tier CMS

  • WordPress.org
  • Shopify
  • Joomla
  • Magento

Entry level CMS

  • Wix
  • Squarespace
  • WordPress.com

Ai Prompt Construction

There’s a lot of focus on Ai right now and what it can do. As far as the services that create functional websites, they’re still in their infancy, and not truly a competitor for the other methods. Check out this post from Zapier on the topic.

But— what’s right for your business?

The primary influencing factors for this decision can be identified with these questions:

Generally, based off on our own pricing and current industry standards:

  • Sites with a large number of pages, built with a visual designer tool, or custom coded can easily be above $10k.
  • Below that, expect to be able to build:
    • 3-10 page sites with a visual design tool
    • 5-12 page sites with a CMS
    • E-commerce sites with a moderate number of items
    • One Pagers

Depending on what they they are the question will then be if they can be accomplished within more affordable, CMS based options. CMS based platforms like WordPress have become extremely feature and design rich, save a ton of time when developing a site, and reduce costs.

If a requirement can’t be accomplished within a CMS solution your options are to use a visual designer tool like Figma or Webflow, or to code your site from scratch.

In this scenario a site owners skills and comfort come into the equation and you have two options:

  1. Select from the tools you are comfortable with based on your existing skillset.
  2. Pursue or contract training for whichever solution you most prefer.

Several of our website-build customers have taken the maintenance on themselves and in those scenarios we have been able to provide further training and support when necessary.

Hosting & Domain Setup

The setup of these two things will begin with an account creation. If you’ve picked what you would like to build your site on, that’s a good start.

To do your own diligence, google “Best hosting for _____ sites” and fill in the site creation method of your choice. You will find many articles weighing the pros/cons of the most competitive hosting providers for you.

Speed and ease of use are the two primary factors I’d encourage you to consider when selecting your hosting. We recommend SiteGround, WP Engine, and GoDaddy.

Domains

For simplicity, register your domain through your hosting provider as well(if your provider offers the option).

Otherwise, you will need to either change your domains nameservers to match your hosting nameservers, or create an A record within the DNS records of your hosting registrar set to the IP address of your website. You should be able to find the nameservers and the IP within your hosting environments settings.

Turnaround Time

The process from contract start to site launch can range from as little as a week to as long as 6 months to a year.

Factors influencing website build time include:

  • Readiness of site content

  • Amount and complexity of the content

  • Details of the site design

  • Responsiveness of the client

  • Number of feedback rounds

  • Unforeseen changes or additions (Change orders)

Exclusive Image

Exclusive Image is a small business.
We understand that web design services for small businesses may need to be as unique as each business.

We will meet you where you’re at.

exclusive image provides Web Design Services for Small Business

Why Choose Us?

At Exclusive Image, we have a longstanding reputation as a referral-based agency since our inception in 2000. This matters because it reflects the trust and satisfaction of our clients, who have consistently recommended our services to others. We believe that a referral-based business model speaks volumes about the quality of our work and the relationships we’ve built over the years.

Our team is comprised of highly skilled and genuine individuals who are dedicated to guiding you through every step of your design project. Whether you’re looking to establish a new online presence or chat about real-life and bad days, we’re equipped. We keep our team nimble to ensure that you receive personalized attention and expert guidance throughout your journey with us.

At the heart of everything we do are our core values of relationship, integrity, and the value of quality work. We understand the importance of building meaningful connections with our clients and operating with honesty and transparency at all times. Our commitment to delivering high-quality work is evident in everything we do, from the initial consultation to the final product.

When you choose Exclusive Image, you’re not just getting a web design agency – you’re gaining a trusted partner who is invested in your success.

Why Choose Us?

At Exclusive Image, we have a longstanding reputation as a referral-based agency since our inception in 2000. This matters because it reflects the trust and satisfaction of our clients, who have consistently recommended our services to others. We believe that a referral-based business model speaks volumes about the quality of our work and the relationships we’ve built over the years.

Our team is comprised of highly skilled and genuine individuals who are dedicated to guiding you through every step of your design project. Whether you’re looking to establish a new online presence or chat about real-life and bad days, we’re equipped. We keep our team nimble to ensure that you receive personalized attention and expert guidance throughout your journey with us.

At the heart of everything we do are our core values of relationship, integrity, and the value of quality work. We understand the importance of building meaningful connections with our clients and operating with honesty and transparency at all times. Our commitment to delivering high-quality work is evident in everything we do, from the initial consultation to the final product.

When you choose Exclusive Image, you’re not just getting a web design agency – you’re gaining a trusted partner who is invested in your success.

Tailored Solutions for Small Businesses

Every small business is different, with its own set of challenges and priorities. Whether you’re just starting out and need to establish a new online presence or you’re looking to revamp your existing website, we’re here to help you every step of the way.

Our approach begins with a discovery session.
A discovery allows us to gain a thorough understanding of your business goals, target audience, design preferences and industry landscape. We collaborate closely with you to develop a comprehensive strategy that aligns with your objectives and sets the foundation for success. From there, our team works diligently to bring your vision to life, creating a website that not only looks great but also functions seamlessly across all devices.

Because we’re deeply ingrained in the industry, we can provide insight and strategy about what makes sense for your business to prioritize for its website. Whether it’s enhancing user experience, improving search engine visibility, or implementing the latest design trends, we’ll work with you to identify the most impactful strategy.

At Exclusive Image, we’re committed to delivering exceptional value and support to small businesses like yours. Whether you need a baseline website to establish your online presence or you’re ready to take the next step in your digital journey, we’re here to provide the expertise and guidance you need to succeed. Contact us today to learn more about how we can help your small business thrive online.

Support and Maintenance You Can Count On

Out web design services for small business is the starting point. Ongoing support and maintenance to ensure your website remains up-to-date and fully functional at all times. Our team is committed to delivering exceptional service and support, so you can focus on what you do best – running your business.
Our support services include regular updates, security enhancements, and performance optimizations to keep your website running smoothly.

Additionally, at your request we can provide comprehensive training and resources to empower you to manage your site with confidence. Whether you have a question about content updates or need technical assistance, our team is always here to help.

Partner with Us

Ready to take your small business to the next level? Partner with Exclusive Image, the premier web design agency for small businesses. With our expertise and dedication, we’ll help you build a visually stunning website that drives results and creates a lasting impression on your audience.

Contact us Today.

Experience the difference firsthand and discover how we can help bring your vision to life.

Recent Small Business Projects

About

We measure our success on the fact we’ve been a referral-based company serving many clients for over 20-years!

Locations

Clarksville
Sacramento

About

We measure our success on the fact we’ve been a referral-based company serving many clients for over 20-years!

Locations

Clarksville
Sacramento

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Before you GO!

Did you find what you were looking for?

GoGeek Hosting Features

These features are the base offering for the StartUp hosting tier. From there everything goes up— unlimited websites, larger storage, more site visitors, and more features are added for the GrowBig and GoGeek tiers.

Unlimited Websites
Start with 1. Our mid and top tier support UNLIMITED sites.

40 GB Web Space
An ample amount of storage for small to large businesses and all individuals.

~400,000 Visits Monthly
This is an approximate estimate of the maximum number of website visits that can be handled by the hosting plan when all sites you host are properly using our out-of-the-box caching.

Unmetered Traffic
There is no limit on your data transfer, as long as your plan is in line with our fair use guidance.

Free SSL
We manage the security of your sites at server and application level. We offer free Let’s Encrypt SSL that keeps your data safe and daily backups that ensure your peace of mind.

Daily Backup
We automatically save daily backups and keep up to 30 copies of your account. Backup restore is the fastest way to resolve a large number of common website issues. Backup restores are free on all of our shared hosting plans. For an additional layer of security the backups may be stored in a data center located in another city, state or country.

Free CDN
We’ve partnered with Cloudflare to provide a free Content Delivery Network (CDN) service to our customers. The CDN tremendously speeds up your load time for visitors from different geographical locations. In order to speed up the delivery of a page, it caches its content, auto-minifies images, exploits RailGun to speed up uncacheable dynamic content, blocks malicious traffic and even reduces SPAM. The CDN network has 152 locations and is growing so your page will be loaded from the one closest to your visitor!

Enhanced Security
We are proactively protecting your site from malicious code and hack attacks that can affect your traffic and credibility. To do that we maintain a custom WAF (web application firewall) where we constantly add new security rules to stop the emerging application vulnerabilities. We also develop unique solutions such as our AI anti-bot system that effectively blocks millions of security threats every day, the WordPress Security plugin that keeps your application safe, and more!

Free Email
Create professional email addresses with your website domain at no extra cost. You can create as many accounts as you need, access them using a friendly webmail interface, create forwarders and autoresponders, and more.

Ecommerce Enabled
If you are planning on building an online store, we offer free installation of the easiest shopping cart WooCommerce and a free SSL certificate out of the box.

Managed WordPress
All our plans include WordPress installation, the easy and fast WP Starter site-building wizard, managed auto-updates of the core software and plugins, expert WordPress support, and more.

Out-of-the-box Caching
All sites hosted on our servers can take advantage of our unique SuperCacher technology. NGINX-based static and dynamic cache are enabled by default out of the box. Memcached option is also available.

Unlimited Databases
Absolutely no limit.

100% Renewable Energy Match
Our main data center partner – Google Cloud – matches 100% the energy consumed by their global operations with renewable energy and maintains a commitment to carbon neutrality.

Add Collaborators
You can add collaborators to your site who get their own SiteGround Accounts and individual login to the Site Tools of your site and can build or maintain it for you. They can also contact support for your site from their Account.

On-demand Backup Copies
Have peace of mind with any changes you make to your website by creating an instant backup and be able to restore from it if something goes wrong. You can create up to 5 on-demand backups at a time with our GrowBig and GoGeek package or purchase single backups with StartUp.

30% faster PHP
Our unique ultrafast PHP implementation makes your pages load up to 30% faster, cutting the TTFB (time to first byte) and allowing the server to process more of your visits faster.

Staging + Git
Our staging feature is available for WordPress websites. It allows you to create a copy of your live site on a separate, staging environment with a single click. You can test any new code and designs on the staging copy, prior to pushing those changes to the production site. Pushing from staging to live takes only one click and automatically creates a backup of your live site, in case you need to reverse the changes.

White-label Clients
You can register your clients as users in your Account and give them white-label access to the Site Tools of the sites you build for them. When your client logs in the Site Tools of their website, they won’t see SiteGround logo or name anywhere so you can provide white-label hosting service.

Free Private DNS
Using a private DNS allows you to choose a custom domain name for your nameservers, and helps you brand your host server as if you are the owner.

Highest Tier of Resources
The GoGeek plan allows you to use more server resources than any other of our shared hosting plans. This includes more simultaneous connections and processes, more CPU seconds, higher process execution time, and more.

Priority Support
Issues initiated on chat or ticket by our GoGeek users are assigned with priority to our most experienced support agents available. This ensures an exceptional quality and speed of the technical support provided.

On-demand Backup Copies
Have peace of mind with any changes you make to your website by creating an instant backup and be able to restore from it if something goes wrong. You can create up to 5 on-demand backups at a time with our GrowBig and GoGeek package or purchase single backups with StartUp.

30% faster PHP
Our unique ultrafast PHP implementation makes your pages load up to 30% faster, cutting the TTFB (time to first byte) and allowing the server to process more of your visits faster.

Staging + Git
Our staging feature is available for WordPress websites. It allows you to create a copy of your live site on a separate, staging environment with a single click. You can test any new code and designs on the staging copy, prior to pushing those changes to the production site. Pushing from staging to live takes only one click and automatically creates a backup of your live site, in case you need to reverse the changes.

White-label Clients
You can register your clients as users in your Account and give them white-label access to the Site Tools of the sites you build for them. When your client logs in the Site Tools of their website, they won’t see SiteGround logo or name anywhere so you can provide white-label hosting service.

Free Private DNS
Using a private DNS allows you to choose a custom domain name for your nameservers, and helps you brand your host server as if you are the owner.

Highest Tier of Resources
The GoGeek plan allows you to use more server resources than any other of our shared hosting plans. This includes more simultaneous connections and processes, more CPU seconds, higher process execution time, and more.

Priority Support
Issues initiated on chat or ticket by our GoGeek users are assigned with priority to our most experienced support agents available. This ensures an exceptional quality and speed of the technical support provided.

GrowBig Hosting Features

These features are the base offering for the StartUp hosting tier. From there everything goes up— unlimited websites, larger storage, more site visitors, and more features are added for the GrowBig and GoGeek tiers.

Unlimited Websites
Start with 1. Our mid and top tier support UNLIMITED sites.

20 GB Web Space
A great amount of storage for sites for small businesses and most individuals.

~ 100,000 Visits Monthly
This is an approximate estimate of the maximum number of website visits that can be handled by the hosting plan when all sites you host are properly using our out-of-the-box caching.

Unmetered Traffic
There is no limit on your data transfer, as long as your plan is in line with our fair use guidance.

Free SSL
We manage the security of your sites at server and application level. We offer free Let’s Encrypt SSL that keeps your data safe and daily backups that ensure your peace of mind.

Daily Backup
We automatically save daily backups and keep up to 30 copies of your account. Backup restore is the fastest way to resolve a large number of common website issues. Backup restores are free on all of our shared hosting plans. For an additional layer of security the backups may be stored in a data center located in another city, state or country.

Free CDN
We’ve partnered with Cloudflare to provide a free Content Delivery Network (CDN) service to our customers. The CDN tremendously speeds up your load time for visitors from different geographical locations. In order to speed up the delivery of a page, it caches its content, auto-minifies images, exploits RailGun to speed up uncacheable dynamic content, blocks malicious traffic and even reduces SPAM. The CDN network has 152 locations and is growing so your page will be loaded from the one closest to your visitor!

Enhanced Security
We are proactively protecting your site from malicious code and hack attacks that can affect your traffic and credibility. To do that we maintain a custom WAF (web application firewall) where we constantly add new security rules to stop the emerging application vulnerabilities. We also develop unique solutions such as our AI anti-bot system that effectively blocks millions of security threats every day, the WordPress Security plugin that keeps your application safe, and more!

Free Email
Create professional email addresses with your website domain at no extra cost. You can create as many accounts as you need, access them using a friendly webmail interface, create forwarders and autoresponders, and more.

Ecommerce Enabled
If you are planning on building an online store, we offer free installation of the easiest shopping cart WooCommerce and a free SSL certificate out of the box.

Managed WordPress
All our plans include WordPress installation, the easy and fast WP Starter site-building wizard, managed auto-updates of the core software and plugins, expert WordPress support, and more.

Out-of-the-box Caching
All sites hosted on our servers can take advantage of our unique SuperCacher technology. NGINX-based static and dynamic cache are enabled by default out of the box. Memcached option is also available.

Unlimited Databases
Absolutely no limit.

100% Renewable Energy Match
Our main data center partner – Google Cloud – matches 100% the energy consumed by their global operations with renewable energy and maintains a commitment to carbon neutrality.

Add Collaborators
You can add collaborators to your site who get their own SiteGround Accounts and individual login to the Site Tools of your site and can build or maintain it for you. They can also contact support for your site from their Account.

On-demand Backup Copies
Have peace of mind with any changes you make to your website by creating an instant backup and be able to restore from it if something goes wrong. You can create up to 5 on-demand backups at a time with our GrowBig and GoGeek package or purchase single backups with StartUp.

30% faster PHP
Our unique ultrafast PHP implementation makes your pages load up to 30% faster, cutting the TTFB (time to first byte) and allowing the server to process more of your visits faster.

Staging
Our staging feature is available for WordPress websites. It allows you to create a copy of your live site on a separate, staging environment with a single click. You can test any new code and designs on the staging copy, prior to pushing those changes to the production site. Pushing from staging to live takes only one click and automatically creates a backup of your live site, in case you need to reverse the changes.

Standard Hosting Features

These features are the base offering for the StartUp hosting tier. From there everything goes up— unlimited websites, larger storage, more site visitors, and more features are added for the GrowBig and GoGeek tiers.

1 Website
Start with 1. Our mid and top tier support UNLIMITED sites.

10 GB Web Space
A solid amount of storage for sites for most small businesses and individuals.

~ 10,000 Visits Monthly
This is an approximate estimate of the maximum number of website visits that can be handled by the hosting plan when all sites you host are properly using our out-of-the-box caching.

Unmetered Traffic
There is no limit on your data transfer, as long as your plan is in line with our fair use guidance.

Free SSL
We manage the security of your sites at server and application level. We offer free Let’s Encrypt SSL that keeps your data safe and daily backups that ensure your peace of mind.

Daily Backup
We automatically save daily backups and keep up to 30 copies of your account. Backup restore is the fastest way to resolve a large number of common website issues. Backup restores are free on all of our shared hosting plans. For an additional layer of security the backups may be stored in a data center located in another city, state or country.

Free CDN
We’ve partnered with Cloudflare to provide a free Content Delivery Network (CDN) service to our customers. The CDN tremendously speeds up your load time for visitors from different geographical locations. In order to speed up the delivery of a page, it caches its content, auto-minifies images, exploits RailGun to speed up uncacheable dynamic content, blocks malicious traffic and even reduces SPAM. The CDN network has 152 locations and is growing so your page will be loaded from the one closest to your visitor!

Enhanced Security
We are proactively protecting your site from malicious code and hack attacks that can affect your traffic and credibility. To do that we maintain a custom WAF (web application firewall) where we constantly add new security rules to stop the emerging application vulnerabilities. We also develop unique solutions such as our AI anti-bot system that effectively blocks millions of security threats every day, the WordPress Security plugin that keeps your application safe, and more!

Free Email
Create professional email addresses with your website domain at no extra cost. You can create as many accounts as you need, access them using a friendly webmail interface, create forwarders and autoresponders, and more.

Ecommerce Enabled
If you are planning on building an online store, we offer free installation of the easiest shopping cart WooCommerce and a free SSL certificate out of the box.

Managed WordPress
All our plans include WordPress installation, the easy and fast WP Starter site-building wizard, managed auto-updates of the core software and plugins, expert WordPress support, and more.

Out-of-the-box Caching
All sites hosted on our servers can take advantage of our unique SuperCacher technology. NGINX-based static and dynamic cache are enabled by default out of the box. Memcached option is also available.

Unlimited Databases
Absolutely no limit.

100% Renewable Energy Match
Our main data center partner – Google Cloud – matches 100% the energy consumed by their global operations with renewable energy and maintains a commitment to carbon neutrality.

Add Collaborators
You can add collaborators to your site who get their own SiteGround Accounts and individual login to the Site Tools of your site and can build or maintain it for you. They can also contact support for your site from their Account.

We would love to hear about your project, and what we can do to help.

We would love to hear about your project, and what we can do to help.

We would love to hear about your project, and what we can do to help.

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